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Kòrsou promové komo ?destinashon Riachuelo? den mas di 300 pakus na Brazil

Kòrsou promové komo ‘destinashon Riachuelo’ den mas di 300 pakus na Brazil

 

WILLEMSTAD-  22 di novèmber 2018 – Resientemente Riachuelo, un di e kasnan di moda di mas grandi na Brazil a lansa su kampaña pa verano 2019. E ‘photo shoot’ a tuma lugá aki na Kòrsou den luna di sèptèmber último i a konta ku trabou di un ekipo ku a konsistí di 12 modelo i 28 profeshonal brasilero entre otro kamarógrafo, fotógrafo, direktor di produkshon i mas. E kolekshon pa verano 2019 yamá ‘Resort Collection’ ta dirigí riba e dama yòn.

E ‘photo shoot’ realisá na Kòrsou ta resultado di un kolaborashon entre Ofisina di Turismo di Kòrsou (CTB) i Riachuelo. E foto- i videonan ta mustra e diversidat di Kòrsou. Riachuelo (RCHLO), e kas di moda di mas grandi na Brazil tin un impakto i alkanse inmenso den komunidat brasilero; ideal pa promoshon di Kòrsou komo destinashon turístiko. Riachuelo tin aktualmente 300 pakus repartí riba e 27 estadonan na Brazil. Pa luna tin mas di 25 mion persona ta bishitá e pakusnan. E impakto publisitario direkto di Riachuelo ta grandi pa Kòrsou, entre otro via nan newsletter kual ta keda distribuí pa 22 mion persona mensualmente, nan wèpsait kual ta risibí alrededor di 8 mion bishita pa luna i nan ‘blog’ ku tin un alkanse di 160 mil ‘page views’ pa luna. Pa loke ta trata sosial media, Riachuelo tin 6.100.000 siguidó riba Facebook, 3.700.000 siguidó riba Instagram, 144.000 siguidó riba Twitter i 290.000 siguidó riba Youtube.

E tim di produkshon a hospedá na Santa Barbara Beach & Golf Resort durante di un siman, i tur dia tabata traha di akuerdo ku un skema di produkshon. E seshonnan di produkshon a tuma lugá na: Santa Barbara Beach & Golf Resort, Blue Bay Curaçao Golf & Beach Resort, Kura Hulanda Village and Spa, Mundo Bizarro, kayanan di Willemstad i finalmente tambe a bishitá Klein Curaçao.  

Ademas e kolaborashon di CTB ku Riachuelo lo enserá tambe distribushon di 40.000 foyeto den pakusnan di Riachuelo na São Paulo, Rio de Janeiro, Minas Gerais, Brasilia i Manaus. Tambe lo rifa un pasashi pa Kòrsou bou di e 50.000 empleadonan di Riachuelo. Lo introdusí ademas un paginá spesial ku informashon di Kòrsou riba e wèpsait di Riachuelo, www.riachuelo.com.br. Spòtnan promoshonal di Kòrsou lo pasa riba Riachuelo Radio i videonan promoshonal di Kòrsou i di Santa Barbara Beach & Golf Resort lo pasa riba Riachuelo TV den e mas di 300 pakusnan di Riachuelo na Brazil.

 

 

Curaçao Promoted as “Riachuelo Destination” In Over 300 Brazilian Stores

WILLEMSTAD- November 22, 2018 –Premier Brazilian department-store chain Riachuelo recently launched its summer 2019 campaign. The photo shoot—a team effort of 12 models and 28 professional Brazilian cameramen, photographers, production directors and more—took place here in Curaçao in September of this year. Riachuelo’s 2019 summer collection has been named the Resort Collection, and is aimed at the young woman.

The Curaçao shoot, which yielded photos and videos showcasing Curaçao’s diversity, comes from a collaboration between Riachuelo (RCHLO) and the Curaçao Tourist Board (CTB). Being the largest Brazilian department store chain, Riachuelo has enormous impact and reach in the Brazilian community and is therefore ideal for promoting Curaçao as a tourist destination. Riachuelo currently has 300 stores spread out over the 27 Brazilian states, with over 25 million visitors each month. Riachuelo’s promotional impact for Curaçao will be huge—through their newsletter, which is distributed to 22 million subscribers each month, their website with around 8 million visitors monthly, and their blog, with a reach of 160 thousand page views per month. On sosial media, Riachuelo has 6.100.000 followers on Facebook, 3.700.000 on Instagram, 144.000 on Twitter and 290.000 on YouTube.

During their one-week stay at the Santa Barbara Beach & Golf Resort, the production team followed a rigorous daily production schedule, with production sessions at the Santa Barbara Beach & Golf Resort, the Blue Bay Curaçao Golf & Beach Resort, Kura Hulanda Village and Spa, Mundo Bizarro, in the streets of Willemstad, and concluding with a visit to Klein Curaçao.  

Furthermore, the CTB/Riachuelo collaboration will have a significant impact, for instance through the 40.000 folders to be distributed in Riachuelo stores in São Paulo, Rio de Janeiro, Minas Gerais, Brasilia and Manaus. Additionally, a trip to Curaçao will be raffled among the department store’s 50.000 employees, and a special page providing information on Curaçao will be added on Riachuelo’s website, www.riachuelo.com.br. Furthermore, promotional spots for Curaçao will air on Riachuelo Radio, and promotional videos for the island and the Santa Barbara Beach & Golf Resort will be broadcast on Riachuelo TV in the more than 300 Riachuelo stores in Brazil.

 

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