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Tepnan pa oumentá e impakto di e industria di Turismo riba nos ekonomia. – Increasing the impact of the tourism industry on the local economy

Tepnan pa oumentá e impakto di e industria di Turismo riba nos ekonomia.

Willemstad, 20 novèmber 2018 – Apesar di e opstákulonan ku e industria di turismo ta konfrontá konstantemente, tòg e ta e pilá ekonómiko mas stabil pa Kòrsou. Nifikando ku e industria tin bastante potensial pa e kresementu di nos ekonomia. En konekshon ku esaki CHATA a fiha su Reunion di Miembro riba vários tepnan ku por oumentá e impakto ekonómiko di e industria.

Riba 20 di Novèmber CHATA a organisá su di 3 Reunion pa Miembro pa 2018 na Renaissance Resort & Casino, kende ta un miembro di CHATA. Kada kuartal CHATA ta organisá e Reunion pa Miembro pa asina brinda tur miembro e oportunidat pa eduká nan mes riba vários tópiko, krea laso nan ku otro miembro i alabes kompartí nan konosementu i eksperensia. E kuartal aki CHATA a invitá Curaçao Airport Partners (CAP), presidente di e komishon di  Tax & Duty Free, Spin Internet Media i Curconsult pa proveé un update riba vários tópiko. Ademas, Auxilia Training & Coaching a kuminsá e mainta pa medio di un ‘ice breaker’ interaktivo. 

SPIN Internet Media: 5 manera pa realisá booking direkto pa bo hotèl

Alexander Galarraga, ko-propetario di SPIN Internet Media, a proveé un bista amplio riba diferente tepnan balioso tokante kon un propietario por oumentá su reservashonnan direkto kual lo resultá den un oumentashon di su ganashi. Aktualmente tin hopi hotèl ku ta dependé riba ‘Online Tour Operator’ (OTA) pa trese reservashon pa nan propiedat. Sinembargo e dependensia aki ta afektá bo booking direkto na un manera negativo. Spesialmente mirando e echo ku bo tin akseso limitá na bo futuro huéspetnan. Adishonalmente, e OTA nan tin e tendensia di promové bo kompetidó nan na bo klientenan. Segun Sr. Galarraga: ‘pa por oumentá benta un propiedat mester krea i establesé konfiansa ku su klientenan. Esaki ta posibel pa medio di un wèpsait ku ta fásil pa manehá, preisnan di kamber ku ta transparente i plataformanan personalisá pa diferente merkado’.   

Update di komishon Tax & Duty Free :

Sra. Zulaika Lasten a proveé, di parti di e komishon di Tax & Duty Free, un update di Kòrsou komo un destinashon ‘Tax & Duty Free’. Gobièrnu a instalá e komishon aki ku e meta pa determiná un konsepto i norma pa hasimentu di kompra na Kòrsou sin impuesto. E komishon tabata instalá pa 6 luna i tabata un kolaborashon di e sektor priva i públiko. Riba 3 di òktober 2018 gobièrnu a publika temporalmente un regulashon ministerial temporalmente pa hasi kompra sin impuesto. E regulashon lo inkluí pasaheronan krusero na Korsou. Esaki lo resultá den un oumento di aproksimadamente $22 pa kada pasahero krusero kual ta un kresementu di 29% ku lo suma un total di $14.6 mion adishonal pa aña pa Korsou.

Curconsult: Dikon invertí den e sentro históriko di Willemstad?

Roland van den Bergh a elaborá riba e desaroyo di Pietermaai i kon pa yega na un desaroyo ekonómiko ku ta duradero pa e sentro históriko di Willemstad, Kòrsou. Segun Sr. van den Bergh pa por logra e meta aki tin algun kondishon ku mester wòrdu regla. Mester apuntá un ‘City Manager’ pa asina segurá un desaroyo efektivo i efisiente pa área ku ta protehá pa medio di UNESCO. Mester introdusí fondo pa asina realisá desaroyonan urbano i por último un Sistema gubernamental transparente ku ta funshoná optimal.

CAP: Desaroy di servisio Aerio

Remco Ernandes, Tourism Development Manager di CAP, a informá tur presente tokante e desaroyo di e plan nan di ekspanshon di aeropuerto. Manera e introdukshon di un ‘food court’, renovashon di e área di VIP i mantenshon di e pista di aterisahe. Ademas, el a duna un update tokante e distribushon di pasaheronan ku ta bin nos destinashon i un pronóstiko di tráfiko aerio pa e aña benidero. Pa finalisá el a elaborá riba e diferente opstákulonan ku tabatin un impakto di servisio aerio den e último aña.  

Update di CHATA 
Miles Mercera (Presidente i CEO di CHATA)  i Vianny Henriquez (Marketing Manager di CHATA)  a duna un update tokante proyektonan di e asosiashon. Sr. Mercera a elaborá riba inisiativanan di CHATA manera e implementashon di e rekomendashonnan di e komishon di “Level Playing Field” pa asina sigurá ku tur hende ta paga nan impuesto i kontribuí na desaroyo di e sektor. Tambe el a informá membresia ku CHATA ta den diálogo ku CTB tokante e introduskhon di un autoridat di Turismo, ademas e ta den diálogo ku Minister di Hustisia tokante e seguridat pa turista na Kòrsou i e importansia di bon servisio na imigrashon. Adishonalmente e la duna un bista di kon e sektor di turismo ta profilando. Entre Yanüari pa Òktober 2018, Kòrsou a registrá un okupashon di 75.3%, un ADR di $159.54 i RevPar di $120.10. Kompará ku 2017 esaki ta un kresementu di 3.7% den okupashon, 12% den ADR, 16.3% den RevPar. Ora nos tira un bista riba e region di Karibe nos ta nota ku Karibe tin un okupashon di 65.5%, un ADR di $204.52 i un RevPar di $133.87 entre Yanüari 2018 i Òktober 2018. Kompará ku 2017 okupashon a baha ku 1.4%, mientrastantu ADR a subi ku 1.4% i RevPar a baha ku 0.1 %. Yùfrou Henriquez a informá membresia tokante e aktividatnan di merkadeo ku CHATA ta ehekutando manera e introdukshon di un mapa ku atrakshonnan di Kòrsou, eventonan ku CHATA tin plania den e próksimo simannan i inisiativanan di CHATA pa desaroyá e kapital humano di e sektor di turismo. 
 
CHATA por konkluí ku Kòrsou ta brinda diferente oportunidat pa sigui kapitalisá riba e sektor di turismo i asina kontribuí na kresementu di nos ekonomia. CHATA lo sigui sostené gobièrnu, su membresia i otro ‘stakeholder’ pa asina sigui desaroyá nos turismo na un manera positivo.

 

 

 

Increasing the impact of the tourism industry on the local economy

 

Willemstad, November 20, 2018 – Despite the challenges that the tourism industry is regularly facing it is still the most resilient economic pillar of Curacao. Meaning that it holds the most promise for the growth of our economy. With this in mind CHATA focused its recent Member Meeting on tips to further increase the economic impact of the industry.

On Tuesday November 20, CHATA organized the 3rd membership meeting for 2018 at CHATA member Renaissance Resort & Casino Curaçao. Every quarter CHATA organizes a member meeting where members get the opportunity to educate themselves on various topics, connect with other members and share their knowledge and experiences. This quarter CHATA invited Curaçao Airport Partners (CAP), chairman of the Tax- & Duty-Free commission, Spin Internet Media and Curconsult to provide an update on various topics. Furthermore, Auxilia Training & Coaching kicked off the morning by providing a fun and interactive ice breaker.

Spin Internet Media: 5 ways OTA’s steal direct hotel booking and how to mitigate this

Alexander Galarraga, co-owner of SPIN internet media, provided a comprehensive overview of valuable tips on how property owners can best increase their direct hotel bookings thereby increasing their overall revenue. At the moment many hotels are very dependent on OTA’s to drive bookings to their property. However, this dependency negatively effects their direct bookings seeing that they have limited access to their future hotel guests. In addition, OTA’s tend to cross-sell your property to other competing brands. According to Mr. Galarraga, ‘One way for properties to increase their sales is by creating trust with their guests. This can be achieved by having a customer friendly website, transparent pricing and personalized booking engine to name a few examples.”

Update from Tax & Duty Free committee:

Ms. Zulaika Lasten provided an update on the introduction of tax- and duty-free shopping for Curacao on behalf of the Tax & Duty-Free Committee. The government installed this committee with the aim to determine a concept and policy for tax- and duty-free shopping in Curacao. The committee was installed for six months and was a collaboration of private and public sector. On October 3rd, 2018 the government published a temporary ministerial regulation for tax free shopping that broadens the current Turnover Tax exemptions to include sale of products to cruise tourists. This exemption is applicable everywhere in Curacao. This will result in an increased spending of approximately $22 per cruise tourist, which is a whopping additional spending of $14.6 million per year for Curaçao which an increase of is 29%.

Curconsult: Investing in the historic center of Willemstad makes sense

Roland van den Bergh elaborated on the rise of Pietermaai-district and the road towards a sustainable economic development of the historic city center of Willemstad on the island of Curaçao. According to Mr van den Bergh in order to achieve the aforementioned there are several conditions that need to be met. Namely the appointment of a city manager for an effective and efficient development of UNESCO-area. The introduction of a public urban development fund and a well-functioning & transparent governmental system.

CAP: Air Service development update

Remco Ernandes, Tourism Development Manager, informed all present on expansion projects of the airport that are in the final phase such as; the introduction of a food court, a renovated and luxurious VIP-lounge, and the refurbishment of the landing and taxi way to name a few. Furthermore, he gave an update regarding traffic distribution at the airport and traffic forecast for the upcoming year. In addition to this he also elaborated on the air service challenges that had a impact on our airport traffic in the last year.

CHATA Update

Miles Mercera (President & CEO of CHATA) and Vianny Henriquez (Marketing & Product Manager of CHATA) provided an update on the current projects that CHATA is undertaking. Mr Mercera elaborated on advocacy initiatives such as the level playing field committee which is currently awaiting the implementation of the recommendations of the committee in order to increase tax compliance of accommodations on Curaçao. CHATA is currently in dialogue with CTB regarding the introduction of a tourism authority. Furthermore, CHATA is also in dialogue with the Minister of Justice on how to improve Safety & Security on Curaçao and how to increase the service level of immigration. Moreover, Mr. Mercera also gave an update on tourism performance for Curacao and the Caribbean. From January to October 2018, Curacao registered an occupancy of 75.3%, an ADR of $159.54 and a RevPar of $120.10. Compared to 2017 this is an increase of 3.7% in occupancy, 12% in ADR and 16.3% in RevPar. When looking at the Caribbean from January to October 2018, the region registered an occupancy of 65.5%, an ADR of $204.52 and a RevPar of $133.87. Compared to 2017 this is a decrease of 1.4% in occupancy, an increase of 1.4% in ADR and a decrease of 0.1% in RevPar. Vianny Henriquez elaborated on the marketing activities of the association such as the introduction of the attractions map of Curacao, Flavors of Curacao, upcoming CHATA events and human capital development initiatives.

As was apparent from the CHATA Membership Meeting, there are still many opportunities to further capitalize on the tourism industry and grow our local economy. CHATA will continue to provide its support to the government, its membership and other stakeholders in order to develop our industry.

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