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Kòrsou ta nombra e veterano di turismo Paul Pennicook komo Direktor General/CEO di Tourism Development Foundation E fundashon ta anunsiá liderazgo nobo, preparando pa futuro kresementu / Curaçao names Industry veteran Paul Pennicook, Managing Director/Chief Executive Officer of Tourism Development Foundation Foundation announces new leadership in preparation for future growth

Kòrsou ta nombra e veterano di turismo Paul Pennicook komo Direktor General/CEO di Tourism Development Foundation
E fundashon ta anunsiá liderazgo nobo, preparando pa futuro kresementu

WILLEMSTAD – 11 di òktober 2018 – Curaçao Tourism Development Foundation (CTDF) a anunsiá nombramentu di Paul Pennicook komo Direktor General/CEO entrante inmediato.

Pennicook a gradua den Maneho di Hotèl na Cornel University i ta papia ingles i spañó ku fluides. Ademas, e ta konta ku un eksperensia enorme i sumamente balioso den industria di hospitalidat, despues di a traha komo ehekutivo haltu tantu den sektor públiko komo privá na Nort Amérika, Europa i den Karibe.

Pennicook a nase na Jamaica i tin e distinshon di a sirbi na dos diferente okashon komo Direktor di Turismo di e isla. Ademas e ta e úniko ku a yega di tin puesto haltu den gerensia tantu na e famoso SuperClubs (e kadena di risòrt hamaikino ‘all-inclusive’ ku tabata inkluí Breezes, Hedonism II i Grand Lido den nan portafolio), komo na e Sandals Resorts, di renombre mundial, den funshon di Visepresidente Ehekutivo di Unique Vacations, ku ta Sandals su divishon di merkadeo. Tambe Pennicook a sirbi komo Presidente/CEO di Couples Resorts i tabata ‘Senior’ Visepresidente di Jamaica su liña aéreo nashonal, Air Jamaica, komo esun responsabel pa e aktividatnan di merkadeo i benta.

Den su promé periodo komo direktor di turismo di Jamaica, Pennicook a supervisá un restrukturashon eksitoso ku a laga e Ofisina di Turismo enfoká mas riba merkadeo na nivel mundial. Tambe ta konsider’é e figura klave den implementashon di algun strategia ku, den tur dos periodo ku el a sirbi den e funshon ei, a hiba na un oumento rèkòrt den e kantidat di yegada di bishitante.

Den un deklarashon breve, Pennicook a gradisí Ofisina di Turismo di Kòrsou pa e konfiansa mustrá den dje ku su nombramentu komo Direktor General: ‘Mi tin masha rèspèt pa e historia largu, di henter un siglo kaba, di Curaçaose Vereniging voor de Promotie van Buitenlandse Bezoeken, i ta konsiente di e pasonan ku tantu sektor públiko komo privá a bin ta tuma den e último añanan pa oumentá e kantidat di turista ku ta bini Kòrsou. Pa mi, lo ta un privilegio di por traha ku e partnernan den sektor di turismo pa sigui edifiká riba loke ya a ser lográ’.

Mi ta enkantá di por forma parti di e tim dinámiko di turismo akí, i mi plan ta di sinta mesora ku mi koleganan di Ofisina di Turismo di Kòrsou (CTB), Curaçao Hospitality and Tourism Association (CHATA), Curaçao Ports Authority (CPA), outoridat di aeropuerto i e otro lidernan di sektor di turismo, pa tende kon nan ta mira státus di industria di turismo na Kòrsou anto kompartí mi mes ideanan ku nan. Trahando huntu, nos lo determiná kon ta e mihó manera pa hisa e kantidat di yegada di bishitante i e montante ku nan ta gasta na kada bishita.’

Pennicook a sigui bisa: ‘Di eksperensia mi sa ku kada pais ku ta dependé di turismo tin su mes retonan spesífiko. Na Kòrsou por ehèmpel, e manera ku e situashon na Venezuela ta afektando e kantidat di yegada di bishitante ta motibu di preokupashon. Un idea ta pa CTB aselerá su esfuersonan den nos merkadonan prinsipal i na mes momento purba identifiká merkado nobo i merkado ku ta kresiendo, pa asina kontrarestá e bahada den e kantidat di bishitante for di Venezuela. Mi meta ta pa Kòrsou posishoná su mes bon di tal manera ku e por benefisiá di e oportunidatnan di kresementu ku ta eksistí. E kantidat di esfuerso ku a keda dediká na krea e branding internashonal nobo di Kòrsou, ‘Sintié pa Bo Mes’ ta hasi mi trabou mas fásil i mi ta enkantá di por ta parti di e ehekushon i pa nos start sali mesora’. Asina el a konkluí.

Pennicook, kende ta kasá i tin un yu hòmber, a ser kondekorá ku e Order of Distinction (Órden di Distinshon) di gobièrnu di Jamaica pa su kontribushon i dedikashon eksepshonal na sektor di turismo.

Nota:
Potrèt sr. Paul Pennicook

 

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Curaçao names Industry veteran Paul Pennicook, Managing Director/Chief Executive Officer of Tourism Development Foundation
Foundation announces new leadership in preparation for future growth

WILLEMSTAD – October 11, 2018 – The Curaçao Tourism Development Foundation (CTDF) has announced the appointment of Paul Pennicook as Managing Director/CEO, effective immediately.

A graduate of Cornel University, with a degree in Hotel Management and fluent in English and Spanish, Pennicook brings a wealth of experience in the hospitality industry having held senior executive positions in both the public and private sectors in North America, Europe and the Caribbean.

Jamaican by birth, Pennicook has the distinctive recognition of having served twice as Jamaica’s Director of Tourism and for being the only person to have worked in senior management positions with Jamaica’s iconic all-inclusive resorts – SuperClubs which included Breezes, Hedonism II and Grand Lido in their portfolio, as well as the world-renowned Sandals Resorts as Executive Vice President of Sandals’ marketing division, Unique Vacations. Pennicook also served as President/CEO of Couples Resorts and was Senior Vice President of Air Jamaica, Jamaica’s national airline with responsibility for the carrier’s marketing and sales activities.

Under Pennicook’s first tenure as Jamaica’s Director of Tourism, he oversaw a successful restructuring exercise which resulted in a more global marketing focussed Tourism Board and he is credited with having implemented strategies which resulted in record increases in visitor arrivals on both occasions that he served.

In a brief statement, Pennicook expressed gratitude for the confidence the Curaçao Tourist Board has placed in him with his appointment as Managing Director, “I’m respectful of the century old history of the The Curaçao Association for the Promotion of Foreign Visits and I’m cognizant of the strides that have been made in recent years to increase tourism arrivals to Curaçao by both the public and private sector. It will be my privilege to work with industry partners to continue to build on those achievements” he said.

“It is exciting to be a part of this dynamic tourism team and I plan to immediately engage my colleagues at the Curaçao Tourist Board (CTB), the Curaçao Hospitality and Tourism Association (CHATA), the Curaçao Ports Authority (CPA), the Airport Authority and other leaders of the tourism sector, to hear their thoughts on the state of Curaçao’s tourism industry and to share my views. In collaboration we will determine how best to increase visitor arrivals and visitor expenditure” Pennicook continued.

“I know from experience that all countries that are tourism dependent have unique challenges. In Curaçao for example, the effect that the state of affairs in Venezuela has on visitor arrivals is of concern. One thought is to have the CTB accelerate engagement in our primary markets while seeking out opportunities in new and emerging markets to counter the shortfall of arrivals from Venezuela. My objective is to ensure that Curaçao is positioned strongly to capitalize on growth opportunities. The careful thought that went into creating Curaçao’s new global brand, Feel It For Yourself’ makes my job easier and I’m thrilled to be a part of the roll out and for us to hit the ground running” he concluded.

Married and the father of a son, Pennicook is the recipient of the Order of Distinction (OD) from the Jamaican Government for outstanding and dedicated contribution to Tourism Sector.

Note:
Picture Mr. Paul Pennicook

 

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