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Selebrashon Dia Mundial di Turismo / Celebration World Tourism Day

Selebrashon Dia Mundial di Turismo

Kralendijk (26 di sèptèmber, 2018) – Awe 27 di sèptèmber, industria di turismo ta selebrá Dia Mundial di Turismo ku e tema Turismo i Transformashon Digital manera proponé pa World Tourism Organization (UNWTO).

Esaki ta un dia pa reflekshoná riba e progreso kontinuo di Boneiru su industria di turismo. E industria aki tin un impakto enorme riba nos bida diario komo ku e ta asina amplio; for di desaroyo den konstrukshon te na nos kompromiso pa preservá i konservá nos naturalesa, kultura i rekurso históriko. E diferente oportunidatnan di trabou (direkto & indirekto). Digitalisashon ta influenshá tur nos partnernan den aviashon, krusero, hotèl i hospitalidat.

Biaheronan awendia ke pasa nan tempu diferente, buskando eksperensia na lugá di djis lugá di bai, miéntras digitalisashon a transformá e proseso di tuma desishon ora ta biaha meskos tambe oportunidat pa merkadeo di turismo. P’esei ta di gran importansia ku e tema di Dia Mundial di Turismo ta ‘Turismo i Transformashon Digital’. Huntu ku su retonan, e ta ofresé tambe oportunidat nobo. E sektor mester pone e kambionan i e tendensianan ku ta bini huntu ku esaki i desaroyo digital na su mes servisio. Tur dia den tur área di nos bida, inkluso turismo, nos ta mira i uza teknologia. Nos ta na prinsipio di un Di Kuater Revolushon Industrial, un era nobo den kua digitalisashon ta forma i tin impakto riba sosiedat na manera nobo i hopi biaha no antisipá.

“Den nos propio aserkamentunan di merkadeo i promoshon, nos a mira ku nos a move di un manera mas tradishonal di merkadeo pa un aserkamentu digital. Plataforma online, website, medio sosial, bèner online, mas uzo di video i foto te na e manera ku nos ta midi resultado di kampañanan. Nos manera di komuniká ku nos industria i partnernan. Tur kos ta drai rònt di un desaroyo digital ku nos tin ku sigui evaluá pa mira kon i di ki manera nos por maksimalisá eksposishon di Boneiru internashonalmente. Esaki ta un tarea ku ta enbolbí tanto nos partnernan di industria i nos komunidat”, Manager di merkadeo di TCB, señora Malinda Hassell a bisa.

TCB ke felisitá su partnernan den turismo, aktornan i esnan ku ta traha den e sektor di turismo riba Dia Mundial di Turismo di e aña aki, pa nan esfuerso, dedikashon i deboshon kontinuo pa nos industria

 

Celebration World Tourism Day

Kralendijk (September 26th, 2018) – Today September 27th, the tourism industry celebrates World Tourism day with the theme Tourism and the digital transformation by the World Tourism Organization (UNTWO).

This is a day to reflect on the continuous progress of Bonaire’s Tourism Industry. This industry has an enormous impact on our daily life in view that it is so broad; from construction developments to our commitment to preserve and conserve our nature, culture and Historical resources. The different job opportunities (direct & indirect). Our Airline, Cruise, Hotel & Hospitality partners all influenced by digitalization.

Travelers today wish to spend their time differently, seeking out experiences rather than just places, while digitalization has transformed the decision making processes of travel just as the opportunities for tourism marketing. That is why it is of great significance that the theme of World Tourism Day is ‘Tourism and the Digital Transformation’. Alongside its challenges, it also provides new opportunities, the sector must put the changes and the accompanying trends and digital development to its own service. Every day in all areas of our lives, tourism included, we see and use technologies. We are at the beginning of a Fourth Industrial Revolution, a new era in which digitalization builds and impacts societies in new and often unanticipated ways.

“Within our own marketing and promotional approaches we have seen that we have moved from a more traditional way of marketing to a digital approach. Online platforms, website, social media, online banners, more use of video & pictures to the way we measure results of campaigns. Our way of communicating with our trade and partners. Everything evolving around a digital development that we need to keep evaluating to see how and in what way we can maximize the exposure of Bonaire Internationally. Which is a task that involves our industry partners and our community” said Marketing Manager of TCB, Ms. Malinda Hassell.

TCB would like to congratulate our tourism partners, stakeholders and those working in the tourism sector on this year’s World Tourism Day, for their continuous efforts dedication and devotion to our industry.

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