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Kayanan di siudat di New York dòrná ku busnan ku promoshon di Kòrsou (PAP/ENG)

Kayanan di siudat di New York dòrná ku busnan ku promoshon di Kòrsou

WILLEMSTAD- 14 di desèmber 2017 – Komo parti di e esfuersonan kontinuo pa hasi Kòrsou mas konosí den eksterior, Ofisina di Turismo di Kòrsou (CTB), den kolaborashon ku JetBlue, un di nos partnernan aéreo mas fuerte i ku koperashon di Curaçao Airport Partners (CAP), ta promoviendo Kòrsou komo destinashon ku un serie di kampaña na siudat di New York den e lunanan di novèmber i desèmber.

E promoshon a ranka sali ku dos vehíkulo promoshonal grandi; un bùs di turista di dos piso dekorá i un bùs di dos piso kubrí ku aviso digital. Durante e kampaña di ocho siman, e bùsnan lo pasa den gran parti di Manhattan, riba e rutanan i áreanan mas transitá, manera Union Square, Meatpacking District, Penn Station, Times Square, Flatiron District, Grand Central Station i Central Park, kapturando nada ménos ku 30.000.000+ impreshon i ‘view’. Riba e bùs dekorá lo tin un esena atraktivo di un playa, miéntras ku riba esun digital lo pasa un propaganda di 30 sekònde di Kòrsou, ilustrando tur e aktividatnan fantástiko ku ta tumando lugá aki na Kòrsou, aworakí mes! Durante henter e kampaña lo regalá huntu ku JetBlue Vacations, vários trep pa Kòrsou na habitantenan di New York ku lo haña nèt un bon chèns pa skapa for di e friu.

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Curaçao graces the streets of New York City with
Double Decker Bus Promotions

WILLEMSTAD- December 14, 2017 – With a continued focus on boosting awareness for Curaçao in partnership with one of our strongest airline partners, JetBlue, the Curaçao Tourist Board with the cooperation of the Curaçao Airport Partners promotes the destination through a series of activations during the months of November and December in New York City.

Kicking off the promotion are two huge awareness vehicles – a wrapped double-decker tourist bus, and a digital double-decker bus. Each bus travels through the bulk of Manhattan, hitting key commuter routes and stations such as Union Square, Meatpacking District, Penn Station, Times Square, Flatiron District, Grand Central Station and Central Park capturing an astounding 30,000,000+ impressions & views throughout the eight-week campaign run. While the wrapped bus features an enticing beach scene, the digital bus runs a loop of the 30-second commercial spot for Curaçao, showcasing all of the fantastic experiences happening on the island, right now! Throughout the campaign, the island together with JetBlue Vacations will be giving away several trips to the island to New Yorkers who will be lucky enough to escape the winter for real.

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